M. Holland Has A Fresh Brand

September 18, 2017 • Posted in Culture

Nearly 70 years ago, with just $600 and a borrowed typewriter, Marvin Holland formed the M. Holland Company. What started out as a small, regional plastic resin distribution company built on integrity, honesty, and fairness, is now an international business with customers throughout North and South America and Europe.

While we proudly maintain the soul of a family-owned business, we also understand that to grow our leadership position in the thermoplastics industry, we must constantly adapt and evolve – seizing new business opportunities, adopting new technologies, and leveraging our international scale to bring our customers, suppliers, and ‘Mployees’ greater value. “M. Holland has maintained its relevance by always looking forward,” Ed Holland, M. Holland’s CEO said. “No one will argue against the fact the world is changing. Change is not a bad thing as long as you’re changing in the right direction for the right reasons.”

Plastic Resin Distributor M Holland Logo

Today, we debut a new look and feel to our brand. One that pays homage to our rich history of excellence and reflects our forward-looking, innovative culture.

While the new M. Holland brand reflects our unprecedented digital and strategic initiatives, our steadfast reputation for building great relationships stays the same. We take plastics personally. “Our personal approach to business is what drives our longstanding relationships with suppliers and customers,” said Lisa Kaplan, M. Holland’s director of corporate development and marketing. “We wanted our renovated branding to echo this and show that we’re moving forward as a company—we’re committed to fostering a culture of innovation at M. Holland.”

“Our team worked tirelessly with creative and communications partners to choose Pantone colors that elicit an emotive effect, typography that evokes personality, and imagery and photography that show our culture and values in action,” Kaplan said.

What do you think of our new look? We’d love to hear from you—give us a shout out with your thoughts on LinkedIn, Twitter, or Facebook.

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